Our website has a new look!

Friday 24 October 2014


Cosy up on your sofa this weekend and take a look at our brand new website!
We've been working on our new website all summer so we're proud to finally be able to share it with you! 

Our new site features easier navigation, bigger and brighter pictures, and a new 'you might like' feature that helps you browse.

If you're shopping for our new jumpers you'll be happy to know that we now have videos available for each style.

Our new website is also fitted to work seamlessly on mobile phones and tablets.
We'll be updating the site regularly with new events and products, so check back regularly!

We hope you like it! x

Our Knitwear Launch at Couverture & The Garbstore

Tuesday 21 October 2014

Last Tuesday, we celebrated Donna's first collection of womens knitwear called 'Jumpers & Ice Cream' with a launch party at Couverture & The Garbstore. Couverture was one of the the very first shops to stock Donna's knitted dolls eleven years ago in London, so for Donna, launching her first fashion line with Couverture felt like such a natural thing, like the journey's come full circle.


Here are some snapshots from the launch; we want to thank everyone who made it to the party and send an especially big thank you to Couverture for hosting us! It was such a lovely evening!

And in case you haven't seen it yet, click here to see the Jumpers & Ice Cream film which we screened for the very first time at the launch party. x

Credit: @ameliapemberton
Credit: @ameliapemberton

Credit: @ameliapemberton

Donna Wilson Knitwear in Oh Comely Magazine

Monday 20 October 2014

We are so pleased to be featured in the newest issue of Oh Comely, one of our very favourite independent magazines. Every page of this magazine is so beautifully laid out and the soft, ethereal images are so carefully shot and curated... flipping through this magazine is like reading a poem through pictures, or discovering your next favourite song -  what a treat!


How lovely are these photos?! Thank you Oh Comely!! xxx

p.s. The Raindrop Jumper is available here, and the Woodland House Jumper is available here!

Watch the Jumpers & Ice Cream film!

Thursday 16 October 2014

Hi everyone,

We are so excited to finally share with you our short film which launched alongside our first knitwear collection! To celebrate the first the collection of women's knitwear, Donna commissioned Oliver’s Island to produce a film. Together they take you through the four seasons… on a specially made carnival wheel!

You can watch the film below!

It was a ton of fun making it and we are so very proud of the results!
Please share with your friends!

October Giveaway + Knitwear Launch

Monday 6 October 2014

Happy October everyone!

As you know, we are counting down the days until out first ever womens knitwear launch in just over a week! Here's a little background aout the collection of jumpers and how the womens knitwear collection came about...

'Jumpers and Ice Cream' is a family of five exquisitely soft woolly jumpers inspired by rainy Sundays, mittened bike rides to the circus, and other instances in which unlikely pairings yield magical results. The collection features an array of vibrant colours and playful geometric patterns that feel simultaneously fresh and nostalgic.


With her first collection of knitwear, Donna set out to create wearable garments with the same sense of humour and off-beat charm found in her range of home accessories, the appeal of Donna's work having always been their ability to brighten up the every day.

While designing the collection, Donna envisioned the people who would wear the pieces and the lives they lead:

"I imagined the jumpers on all kinds of interesting people and what they would be doing while wearing them - an abstract artist picking out aubergines at the farmers market, a circus performer taking her tea break, or an accountant wanting to wear something different on the weekend.

"It was important to me that the jumpers felt familiar and friendly, but could also be worn to make a statement. The jumpers are for anyone who wants to wear something special, cosy, colourful, and fun."


The collection will be available exclusively on our website, www.donnawilson.com and at Couverture & The Garbstore in London, the very first shop to stock Donna's knitted dolls eleven years ago.

"I still remember taking around my first dolls to them when I was still studying at the Royal College of Art. I still think of Couverture as one of the first tastemakers; back then there weren't many curated lifestyle concept stores around and working with them really was the beginning of my business. Launching my first collection of women's knitwear with Couverture feels like such a natural thing, like the journey's come full circle."


A nod to Donna's Scottish roots, and in keeping with the studio's commitment to local manufacturing, each jumper is made in Scotland. All the garments are fully fashioned out of 100% lambswool.


Join us for the knitwear launch party on Tuesday 14th October, 4-8pm at Couverture! We will be screening our specially commissioned film by Oliver's Island. Enjoy a whisky tipple and live Scottish music by fiddler Lewis Murray while you browse the collection. 

188 Kensington Park Road
Portobello, London, W11 2ES



And you probably have guessed by now that autumn is one of our favourite seasons at Donna Wilson and it is finally in full swing now in London. To commemorate this lovely season we would like to give away two of our NEW Fox and Balloons Mini Tray.

For your chance to win one of the two mini trays we're giving away, we would like you to tell us what you think our next creature should be, what you would name it, and what its personality traits would be! Please submit your ideas as a comment on this blog or in an email to press@donnawilson.com. At the end of the month we'll select two lucky winners! And maybe your creature will even be added to our collection!

P.S. The winner of our September giveaway is Loki Gillings!